As he told biographer Walter Isaacson, he wanted to launch “thermonuclear war” on Android, the operating system used in Samsung phones. Jobs was livid when Samsung released its smartphone in 2009. They would go from supplier to competitor. With that, Samsung had a launchpad from which to eventually get into smartphones, when they came out. “It was the moment that marked the beginning of our dominance in the U.S. He agreed to make Samsung the sole supplier of flash memory for the iPod. “This is exactly what I wanted,” Jobs said of Samsung’s flash memory, according to Hwang. And Samsung was one of few companies that could guarantee a rock-solid supply. His pitch? Flash memory was a much more lightweight and efficient storage device than the traditional hard disk. In the course of their meeting, he pulled out the NAND flash memory, as it was called, and put it on the table. “I met him with the solution to Apple’s life-or-death problem hidden deep in my pocket,” Hwang wrote.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |